Summit Media
Brand Identity
Our design for Summit Media is where design meets the apex of creativity and symbolism. Our ethos embodies the majestic harmony between the towering peaks of mountains and the boundless depths of the ocean, encapsulated within the elegant contours of the letter "S."
Traditionally, Palauans did not have a writing system, so they used carving to record their stories and legends, known as "storyboards." Therefore, we incorporated the design elements with the texture of wood carvings, conveying the rustic spirit of Palau. Additional symbols include money symbolizing wealth, spiders symbolizing production, and the Palauan tridacna shell symbolizing treasures of the sea.
At YAS Pacific, we believe in the power of minimalist design to convey profound meaning. Our design for Summit Media, a testament to this philosophy, seamlessly integrates the elements of nature with modern aesthetics. The subtle division of the letter "S" into two distinct realms - one representing the serene blues of the ocean, and the other, the lush greens of towering mountains - evokes a sense of balance and harmony.